T’was a time when the Library Website was an abomination. Those dark days have lightened significantly. But new clouds have appeared on the horizon.
Darkest Before the Dawn
In the dark ages of Library Websites, users suffered under UX regimes that were rigid, unhelpful and confusing. This was before responsive design became a standard in the library world. It was before search engine optimization started to creep into Library meetings. It was before user experience became an actual librarian job title.
We’ve come a long way since I wrote The Ugly Truth About Library Websites. Most libraries have evolved beyond the old “website as pamphlet” paradigm to one that is dynamic and focused on user tasks.
Public libraries have deployed platforms like BiblioCommons to serve responsive, task-oriented interfaces that integrate their catalogs, programming and website into a single social platform. Books, digital resources, programs and even loanable equipment are all accessible via a single search. What’s more, the critical social networking aspects of library life are also embedded along the user’s path. Celebrated examples of this integrated solution include the San Francisco Public Library and Chicago Public Library. Queens is also hard at work to develop a custom solution.
In the academic realm, libraries have turned to unified discovery layers like WorldCat Discovery and EBSCO Discovery Service to simplify (Googlize) the research process. These systems put a single-search box front and center that access resources on the shelf, but also all those electronic resources that make up the bulk of academic budgets.
And while there are still many laggards, few libraries ignore these problems outright.
The Storm Ahead
While the general state of online library interfaces has improved, the unforgiving, hyperbolic curve of change continues to press forward. And libraries cannot stay put. Indeed, we need to quicken our pace and prepare our organizations for ongoing recalibration as the tempo of change increases.
The biggest problem for library websites, is that there is little future for the library website. That’s because people will get less and less information through web browsers. Indeed, consider how often you use a web browser on your phone versus an app. Developments in AI, Augmented Reality and Virtual Reality will compound that trend.
If you’re like Chris Milk, videographer and VR evangelist, you see the writing on the wall. The modes of how we experience information are about to undergo a fundamental revolution. Milk likens the current state of VR to the old black and white silent films at the dawn of motion pictures.
I’d extend this line of thinking to the web page. Within a decade or two, I expect people will look back on web pages as a brief, transitory medium bridging print information to linked data. And as our AI, VR and AR technologies take off, they will liberate information from the old print paradigms altogether.
In short, people will interact with information in more direct ways. They will ask a computer to provide them the answer. They will virtually travel to a “space” where they can experience the information they seek.
Get Ready to Re-invent the Library…again
So where does the library fit into this virtualized and automated future?
One possibility is that the good work to transform library data into linked data will enable us to survive this revolution. In fact, it may be our best hope.
Another hope is that we continue to emphasize the library as a social space for people to come together around ideas. Whether its a virtual library space or a physical one, the library can be the place in both local and global communities where people meet their universal thirst for connecting with others. The modes of those ideas (books, ebooks, videos, games) will matter far less than the act of connecting.
In a sense, you could define the future online library as something between an MMORPG, Meetup.com and the TED conference.
So, the library website is vastly improved, but we won’t have long to rest on our laurels.
Ready Player One? Put on your VR goggles. Call up Siri. Start rethinking everything you know about the Library website.